Email marketing is a act of sending mails to individual or in bulk. Related to their new updates and new promotion to aware their potential and current customers. You can also consider email marketing as a reminder which keep updating their customers and frequently visitors about the changes of your bussiness or brand.

“On the Highways to user product love, lifecycle emails are road signs. Providing timely guidance not annoying billboards”.

You can consider email marketing is broad purposes like advertising , request business or solicit sales or any donations or NGO purposes.