Are you trying to acquire feedbacks about your services and products among your potential customers? Are you trying to discover your target market? The recent advances in digital technology have helped potential customers to gain access to companies that satisfy their demands. This has led the companies to become aware of the demands of their targeted customers and; are striving hard to keep pace with the latest trends available in the market by conducting market research so that they can maintain their position in the competitive market.

Value of market research

Now, what is market research and why is it important/ why do we need market research? Why is market research conducted? Let’s dig deeper into the exact meaning and importance of market research. When you (as part of a company) conduct market research you can gain knowledge about customer satisfaction and thus heighten your business profits. The research conducted within potential customers that help in determining the feasibility of a specific service or product is termed as market research. The organizations can directly conduct market research or can outsource it to a professional agency that possesses the expertise of this process.

Market Research Analysis
Market Research Planning

The main objective of performing market research is to assess the market linked with a specific service or product and thereby estimate the reaction of the audience related to that particular service or product. The data which is acquired from this research is applied in developing advertising activities or examining the service requirements and priority services of the targeted customers.

You can strategically plan your business after gathering data about the importance of existing products, the needs, and desires of customers can be assessed which will help the company to design services and products accordingly.

The sales and production capacity of the company can be predicted after assessing customer demands. Thus, the optimal level of inventory stock can be determined with this market research. Market research is considered an important tool for conducting the comparative market study; thus you can plan your personal business strategies and remain ahead of your competitors.

Advantages of market research services:

Why is market research important to a business? Or why market assessment is necessary for entrepreneurship? If we try exploring these reasons we can become aware of the immediate benefits of market research and the advantages of hiring professional market research services.

Some benefits why you should invest in professional market research services have been outlined below:

  • *You can strengthen your company’s position as market research helps in gaining a better perspective of your potential customers and thus helps your company retain its customer quotient in the market
  • *You can reduce your investment risk as conducting research and assessing the market helps to identify opportunities and threats
  • *You become aware of your competitor’s weaknesses and strengths and appointing professional agency helps in acquiring unbiased reports
  • *You become aware of the emerging trends which can help you to plan your business strategically and discussing with your research consultants will help you to review the techniques necessary for exploiting these trends
  • *You can lead the competitive market by conducting this research as researching the customer and information associated with your organization can help you to move ahead and stay ahead in the race

Vulnerabilities of market research when you fail to opt for professional services:

Ignoring market research also has its share of blunders, and some basic pitfalls are made by organizations that opt for shortcuts or are trying to save time with the belief that they know the answers to all their problems. They ignore the vital aspect of researching the market and thus are prone to unexpected situations and consequences.

The blunders which occur when you avoid market research or when market research is conducted by inefficient service providers are stated below:

  • *When you avoid conducting market research, you fail to know about your potential customers and their demands and thus remain unaware of the market where you desire to launch your product/service
  • *Market research involves assessing your customers, and a flawed survey script is enough to ruin your complete research effort. Hence investing in proper research firm is advisable
  • *Several methodologies are involved in market research activities and asking questions in the wrong manner can lead to misleading information hence expert survey firm should be appointed
  • *You must hire research companies that have an excellent and established connection along with reliable data source; opting for cheaper research firms can cause acquiring of misleading data
  • *Some research firms depend exclusively on the feedback obtained from friends and family and fail to gather an objective view; they should gather feedback from various respondents to gather unbiased opinions

Kinds of market research:

There are two types of market research based on tools and methods. These are:

Primary research: In this market research, the professional firms gather information from end consumers; the data collected is either qualitative (non-numerical) or quantitative (numerical). This research helps to gather either specific or exploratory information. In exploratory research, the experts try to explore a specific problem of the organization through open-ended questionnaire sessions involving 6-10 people who are termed as samples. Specific research is more exact and solves the problems that have been detected through exploratory research. The survey firms conduct polls and online surveys so that they can provide statistical data to their hirers; the organization can then make informed decisions.

Secondary research:  In this research, service providers use data organized by external sources like media and government agencies. They gather this data from company websites, magazines, books, and non-government / free government firms. The secondary research is mostly done based on primary research.

The Solution to all market research activities in Kolkata:

The exclusive survey company in Kolkata that can provide an answer to all your market research activities is ‘Legacy Research Solutions’. Legacy Research Solutions is the only market research company in Kolkata, offering an array of services (both primary and secondary research) to its customers in almost all the fields. The research company can be treated as a sort of business ecosystem that caters to all issues ranging from legal services, services related to finances, tax, and registration of any kind. They even offer web services, content writing services and services related to employee management.

The services that are offered by us are of high quality and are available at quite an affordable price. The research services provided by the firm can provide help to a budding organization, or, an organization at its peak but facing legal or employee-related problems. Once you hire this survey firm; you can wholly concentrate on your core operations without bothering about the coexisting problems.

The market research firm applies advanced tools and technologies for catering to their customer’s demands, and their experts are well equipped to deal with adverse situations and provide satisfactory solutions to customers. The firm boasts of a team of expert financial, tax, and legal advisors. These advisors provide assistance, advice, and can guide you (organization/individual) about the market vulnerabilities so that you can tackle threats and grab opportunities to stay ahead in the competitive market. This survey firm is unique compared to the other market research companies in India as they provide services specifically outlined by their clients and within the stipulated deadline.

Therefore, if you are in want of any of the above-discussed services you can engage them without any hesitation; the survey firm has helped several organizations and individuals and their experts provide satisfying solutions to all your requirements.


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